From 10/15/2008

Two New Orleans Favorites Celebrate the Music Festival’s Tenth Anniversary

October 15, 2008, LOUISVILLE, KY – Southern Comfort has announced a three-year extension of its Voodoo Experience sponsorship as co-host of the SoCo/WWOZ Stage, which honors the music of the region and provides a stage for local musicians to share their music at the festival. The New Orleans-based festival takes place this year Oct. 24-26 at City Park with the SoCo/WWOZ featuring King Britt Tribute to Sister Gertrude, Reverend Horton Heat, Marc Broussard, Ivan Neville's Dumpstaphunk, Trombone Shorty & Orleans Avenue, Sharon Jones and the Dap Kings, along with a host of many other great live music performers.

“Southern Comfort and the Voodoo Experience have been great partners for nine years and we look forward to toasting the tenth year of the festival with everyone,” said Sean Wachsman, PR Manager, Southern Comfort. “Not only will music fans get to enjoy a SoCo & Lime while watching performers from the region, they’ll also get to check out local DJs and challenge each other to a singing battle on PLAYSTATION®3's SingStar®in the SoCo Lime Dome.”

“Southern Comfort has been a great Voodoo partner for the past nine years,” says Stephen Rehage, founder and independent producer of New Orleans' annual VOODOO EXPERIENCE.  “As Voodoo celebrates its tenth anniversary, we’re glad to have their continued support.”

This year’s Voodoo Experience line-up features 140 of some of the best acts in music today, including Nine Inch Nails, R.E.M., Lil’ Wayne, Ghostland Observatory, N*E*R*D*, TV on the Radio, among others.  For more information about the schedule, tickets and the festival, please visit www.thetenthritual.com.

“Southern Comfort captures the spirit of New Orleans, so it’s great to be able to continue to support an awesome live music experience in the city,” said Wachsman. "The Voodoo Experience is a perfect way for Southern Comfort to cap the festival season after another successful run of the SoCo Music Experience.”

SoCo Music Experience

With the goal of offering a free music experience to groups of friends 21 years old and over, the SoCo Music Experience showcases national performing acts and local favorites transforming an outdoor venue into the complete festival experience – food and beverage vendors, a designated driver program, poster and t-shirt shop, local record shop, merch tent, cornhole games, photobooths and the SoCo & Lime Dome, among other areas.

In 2008, SoCo Music Experience took place in Atlanta, Denver, San Diego, Madison and Albany, N.Y.  Acts included Gnarls Barkley, Common, Justice, The Roots, The Black Keys, Ghostland Observatory, Against Me!, Lotus, Matt & Kim, Kinky, Saul Williams, DJ Star Eyes, among others.  For more information about SCMX, please visit http://www.southerncomfort.com/scmx.

With the SoCo Music Experience and Voodoo Experience, Southern Comfort continues to back great live music experiences in 2008, including the Musicfest NW, Lollapalooza, Forecastle Festival and countless local live music events.

For more information, contact Sean Wachsman, 502.774.7643, sean_wachsman@b-f.com.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com. 

From Soundcheck to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2008

From 7/14/2008

Southern Comfort Increases Spend By 300% to Partner with Pitchfork.tv, Heavy.com, My Damn Channel, Among Others to Deliver Music Festival Experience

July 14, 2008, LOUISVILLE, KY– Southern Comfort has announced that it is partnering with several music and lifestyle sites to bring the SoCo Music Experience to the web in the form of custom episodic content.  Music fans will get a taste of the music festival experience from the fans perspective mixed with live performances and interviews with the artists in clips produced by Pitchfork.tv, Heavy.com, My Damn Channel, Complex.com and Death + Taxes.

Check out Heavy.com’s first webisode “Anticipation” at http://www.heavy.com/video/50829.

“The SoCo Music Experience is in its fourth year and we felt it was time to take a fresher approach as a spirits brand by extending the event to millions of music fans digitally but in a different way,” said Campbell Brown, Vice President, Director Southern Comfort Americas. "We’re packaging the overall festival experience with interviews from both fans and performers and delivering the content in SoCo’s brand voice.”

The SoCo Music Experience festival tour is going to six markets with each event showcasing five national performers with five top local acts on two stages all for the low price of free*.  An outdoor venue is transformed into the complete festival experience – food and beverage vendors, poster and t-shirt shop, the local record shop, merch tent, cornhole games, photobooths and the SoCo & Lime Dome, among other areas.  The festivals are open to be people 21 and over.

Digital Partnerships

• Pitchfork.tv – Episodes will feature behind the scenes footage, band and fan interviews and live performances.  Viewers will get to learn how the performers came together as a group, as well as how groups of friends experience music together.
• Heavy.com – Episodes will feature behind-the-scenes footage, band and fan interviews and live performances.  Each four-minute episode will explore themes associated with SoCo’s brand positioning and the artists that embody them.  The Heavy.com partnership has already launched with episodes including “Anticipation,” “Energy,” “Magnetism” and “Character” featuring the SoCo Music Experience in Atlanta.
• My Damn Channel – Twelve weeks of episodes of “My Damn Channel Music Nights” will feature music bars and clubs in New York and Los Angeles and on the SoCo Music Experience festival tour this summer. Starting in July, original content will be produced for a customized, co-branded channel presented by Grace Helbig, host of My Damn Channel’s “Daily Grace.”
• Complex.com – The fashion/lifestyle site is building a comprehensive guide to select SoCo Music Experience festivals, including an original “Best of” Web Series about the event and host cities, emerging artist bios and live recordings.
• Death+Taxes – The music magazine will be creating custom content for their site featuring behind the scenes footage, band and fan interviews and live performances.

 “These sites provide us the opportunity to bring a Southern Comfort experience produced in a way their viewers are accustomed to watching video on their sites,” said Brown. "It’s a partnership in the truest sense of the word.”

In addition to these partnerships, festival pre-roll videos will appear on Hulu.com, Billboard, UGO.com, Crave Online, PasteMagazine.com, Virb.com and numerous other music-focused sites.

“Not only have we increased our investment around talent and the experience, we are making a strong digital play for Southern Comfort increasing our spend in this area to 25% of the total media budget versus 5% the previous year,” said Brown.  “Our overall digital spend is up 300% versus last year, which give us a real opportunity to engage our target consumers with a meaningful SoCo experience.”

Having already been to Atlanta and Denver, the event hits four more cities this summer.  This year’s performers have included Against Me!, Gnarls Barkley, Ghostland Observatory and Blonde Redhead, while The Roots, French DJ duo Justice, The Black Keys, MGMT are among those scheduled to play upcoming festival dates.

The SoCo Music Experience festival tour will hit the following cities this summer:

Aug. 23 – San Diego,Ace Parking Lot, Petco Park

Featuring Common, The Black Keys, Kinky, Saul Williams, Grand Ole Party

*Note: a donation of $5 for the San Diego Music Foundation is requested

Sept. 6 – Madison,Willow Island at Alliant Energy Center

Featuring The Roots, The Black Keys, GZA, Benevento Russo Duo, Ha Ha Tonka

Sept. 13 – Saratoga/Albany,New Venue TBA

Featuring Justice, MGMT, Lotus, The Whigs and other acts TBA

Oct. 18 – Phoenix/Tempe,Phoenix Municipal Stadium

Talent TBA

In its fourth year, past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Experience, New Orleans Jazz & Heritage Festival, Lollapalooza, Forecastle Festival and countless other live music events.

For more information, contact Sean Wachsman:

Sean Wachsman, 502-774-7643, sean_wachsman@b-f.com

For more information and continued updates about the SoCo Music Experience, please visit www.southerncomfort.com/scmx.  Restrictions may apply.

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2008

From 6/2/2008

Festivals Bring More Choices to Summer Festival Season AcrossU.S. 

June 2, 2008, LOUISVILLE, KY– Following thousands in attendance at its kick-off festival in Atlanta featuring Against Me!, Ghostland Observatory and other performers, Southern Comfort has announced more headliners for the upcoming SoCo Music Experience festival tour, offering multiple days of brand-sponsored music for people 21 and over. The festival tour will hit five more cities this summer, each one featuring 10 bands on two stages.  The Madison festival will be headlined by The Roots, while the Saratoga Springs, NY, festival will be headlined by the French DJ duo Justice.  Headliners for San Diego and Phoenix/Tempe are still being confirmed.

Talent booking for the SoCo Music Experience festival tour is being handled by C3 Presents, the company responsible for Lollapalooza and Austin City Limits. Production duties are being handled by Mowalla Productions.

“The SoCo Music Experience festival tour was created to celebrate a growing trend as more and more American music fans plan their summer fun around destination music festivals,” said Sean Wachsman, Southern Comfort, PR Manager. "At the same time, we recognize that music fans are struggling to find ways to afford enjoying these festivals. We have the ability to provide music festivals with top talent like Gnarls Barkley and Justice, and thought it would be great to bring people together in a way that allows them to simply show up with proper ID.”

The SoCo Music Experience festival tour will hit the following cities this summer:

June 28 –Denver, Central Parking Lot A, Coors Field

Featuring Gnarls Barkley, Blonde Redhead, Bassnectar, Dead Confederate, Eagle Seagull

Aug. 23 –San Diego, Ace Parking Lot, PetcoPark

Featuring The Black Keys, Kinky, Saul Williams and other acts TBA

*Note: a donation of $5 for the San Diego Music Foundation is requested

Sept. 6 –Madison, WillowIsland at AlliantEnergyCenter

Featuring The Roots, The Black Keys, GZA, Benevento Russo Duo, Ha Ha Tonka

Sept. 13 – Saratoga,Saratoga Race Course

Featuring Justice, MGMT and other acts TBA

Oct. 18 – Phoenix/Tempe,Phoenix Municipal Stadium

Talent TBA

In its fourth year, past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

Each of this year’s SoCo Music Experience festival dates will showcase 10 national performing acts and local favorites on two stages, transforming an outdoor venue into a festival setting with food, beverage, poster and t-shirt vendors, the local record shop, games of cornhole, photobooths and the SoCo & Lime Dome, among other areas.  Festival goers just need to present proper ID showing they are 21 years or older to get in.

In the SoCo & Lime Dome, people will be entertained by DJ Star Eyes on the turntables, while also having the opportunity to play in a virtual band with their friends or checking out some of their favorite sites at the computer tower.  Spin and Complex.com will be on-site with photobooths where groups of friends can take a picture together to commemorate the great day of live music.  Friends will also be able to challenge each other to a game of virtual guitar at the Death + Taxes lounge.

Whether someone makes it to the concert or not, they’ll be able to feel part of the event afterwards. Death + Taxes, Pitchfork.tv and Heavy.com will be interviewing festival goers and performers to create custom episodic content, while Paste will be blogging about the festival experience.

“It’s a long day at the festival, so we’ve tried to create a very interactive experience but also allow people to feel like they can just hang out with their friends,” said Wachsman. "Working with sites like Pitchfork.tv and Heavy.com, we’re able to take the SoCo Music Experience outside the four walls of the event and allow people to be part of it in a manner they normally experience music at these sites.”

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Experience, New Orleans Jazz & Heritage Festival, Lollapalooza, Forecastle Festival and countless other live music events.

For more information, contact Girlie Action:

Aleix Martinez, 212-989-2222, x136, aleix@girlie.com                               

Lyssa Thompson, 212-989-2222, x104, lyssa@girlie.com

For more information and continued updates about the SoCo Music Experience, please visit www.southerncomfort.com/scmx.  Restrictions may apply.

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2008

From 4/8/2008

Main Stage Line-Up Now Set For Music Festival in May

FOR IMMEDIATE RELEASE

April 8, 2008, ATLANTA, GA– Southern Comfort has announced Against Me! will be replacing Queens of the Stone Age as the headliner for the SoCo Music Experience in Centennial Olympic Park on Saturday, May 17. 

According to a spokesperson for Queens of the Stone Age, "Due to circumstances beyond our control, Queens of the Stone Age will not be performing on the May 17 Southern Comfort Music Experience date in Atlanta."

Against Me! will be getting support from Ghostland Observatory, Supersuckers,Ryan Shaw and Bang Camaro.  The acts for the local stage are still being confirmed.

The SoCo Music Experience is a free music festival for people 21 and older showcasing national performing acts and local favorites in an environment transforming an outdoor venue into a festival setting with food, beverage, poster, t-shirt and record shop vendors and the SoCo & Lime Dome.

Past acts at the SoCo Music Experience in Atlanta have included Flaming Lips, The Roots, Son Volt, De La Soul, Sick Puppies, Cypress Hill, Mickey Avalon, Rose Hill Drive, Galactic, among others.

For more information and continued updates about Atlanta’s SoCo Music Experience, please visit www.southerncomfort.com/scmxatl.

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, Lollapalooza and countless local live music events. 

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 4/7/2008

Full Line-Ups to be Announced Soon; Festivals Added in Denver and New York

FOR IMMEDIATE RELEASE 

April 7, 2008, LOUISVILLE, KY– Southern Comfort has announced the 2008 dates and cities for the Southern Comfort Music Experience, a free music festival for people 21 and over featuring a solid mix of national and local performers, including headlining performances from Gnarls Barkley in Denver and Against Me! in Atlanta.  The event will be returning to Atlanta, San Diego, Madison and Tempe, while Denver and New York have been added to the calendar.

“This is the fourth year of the SoCo Music Experience and it continues to become more and more popular every year,” said Laura Petry, Southern Comfort, Brand Manager. "Music is core part of the life of our target consumer with live music being an activity that brings friends together.  This is even more evident with the growth of the music festival business across the country.”

SoCo Music Experience Dates and Cities

May 17           Atlanta                                     Centennial Olympic Park

June 28           Denver                                     Central Parking Lot, Coors Field

August 23       San Diego                                Ace Parking Lot, PetcoPark

September 6   Madison                                   Willow Island at AlliantEnergyCenter

September 13Saratoga Springs, NY               Location TBD

October 18      Tempe                                      Tempe Market Place

Ghostland Observatory (Atlanta), Ryan Shaw (Atlanta), Supersuckers (Atlanta), Bang Camero (Atlanta), Gnarls Barkley (Denver), Bassnectar (Denver), Black Keys (San Diego) are among the early performers confirmed for the events.

With the goal of offering a free music event, the SoCo Music Experience showcases national performing acts and local favorites in an environment transforming an outdoor venue into a festival setting with food, beverage, poster, t-shirt and record shop vendors and the SoCo & Lime Dome.  The festival brings like-minded people together by delivering a complete festival experience.  You must be 21 years old and over to get into the event.

“We are thrilled to be able to bring a free music festival to friends so they can save the $50-$250 they would normally pay for a similar event of this stature,” said Petry. "Similar to how SoCo & Lime brings together groups of friends, these festivals are a fun way for friends to enjoy a memorable day.”

Past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

For more information and continued updates about the SoCo Music Experience, please visit www.southerncomfort.com/scmx.  Restrictions may apply.

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, Lollapalooza and countless local live music events.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 3/19/2008

Music Festival Returns toCentennialPark for Good Times in May

 FOR IMMEDIATE RELEASE

March 19, 2008, ATLANTA, GA – Southern Comfort has announced it’s bringing the SoCo Music Experience back to Centennial Park on Saturday, May 17 with a stellar mix of national and local performers.  Queens of the Stone Age will be headlining the main stage with support from Ghostland Observatory and Ryan Shaw.  More acts are still being confirmed.

 “We’re excited to have the SoCo Music Experience back in Atlanta for the third year and plan to see more and more groups of friends having a great time,” said Laura Petry, Southern Comfort, Brand Manager. "There’s a great line-up mixed with great experiences at the park.  How can you beat a music festival with the best possible price these days – FREE!”

 The SoCo Music Experience is a free music festival for people 21 and older showcasing national performing acts and local favorites in an environment transforming an outdoor venue into a festival setting with food, beverage, poster, t-shirt and record shop vendors and the SoCo & Lime Dome. 

 Past acts at the SoCo Music Experience in Atlanta have included Flaming Lips, The Roots, Son Volt, De La Soul, Sick Puppies, Cypress Hill, Mickey Avalon, Rose Hill Drive, Galactic, among others.

Besides returning to Atlanta, the SoCo Music Experience will again stop in San Diego, Madison and Tempe, while Denver and New York festivals have been added to the calendar.

 For more information and continued updates about Atlanta’s SoCo Music Experience, please visit www.southerncomfort.com/scmxatl.

 With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, Lollapalooza and countless local live music events.

 Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 3/19/2008

Music Festival Comes toDenver for First Time; Taking Place at Coors Field Parking Lot

FOR IMMEDIATE RELEASE 

March 19, 2008, DENVER, CO – Southern Comfort has announced is it bringing the SoCo Music Experience to the Central Parking Lot at Coors Field on Saturday, June 28 with a stellar mix of national and local performers.  Gnarls Barkley will be headlining the main stage with support from Bassnectar, while other acts are still being confirmed.

“Denver is one of the great music markets in the country, so to be able to bring the SoCo Music Experience to the Mile High city is a real treat,” said Laura Petry, Southern Comfort, Brand Manager. "We can’t wait to see everyone out there having a good time with all of their friends, especially when they get to go to a music festival and not be charged a ticket price.”

The SoCo Music Experience is a free music festival for people 21 showcasing national performing acts and local favorites in an environment transforming an outdoor venue into a festival setting with food, beverage, poster, t-shirt and record shop vendors and the SoCo & Lime Dome. 

Past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

Besides going to Denver, the SoCo Music Experience will stop in Atlanta, San Diego, Madison, New York and Tempe.

For more information and continued updates about Denver’s SoCo Music Experience, please visit www.southerncomfort.com/scmxdenver.  

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, Lollapalooza and countless local live music events.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 3/19/2008

Full Line-Ups to be Announced Soon; Festivals Added in Denver and New York

FOR IMMEDIATE RELEASE 

March 19, 2008, LOUISVILLE, KY– Southern Comfort has announced the 2008 dates and cities for the SoCo Music Experience, a free music festival for people 21 and over featuring a solid mix of national and local performers, including headlining performances from Gnarls Barkley in Denver and Queens of the Stone Age in Atlanta.  The event will be returning to Atlanta, San Diego, Madison and Tempe, while Denver and New York have been added to the calendar.

 Queens of the Stone Age (Atlanta), Ghostland Observatory (Atlanta), Ryan Shaw (Atlanta), Gnarls Barkley (Denver), Bassnectar (Denver), Black Keys (San Diego) are among the early performers confirmed for the events.

 “This is the fourth year of the SoCo Music Experience and it continues to become more and more popular every year,” said Laura Petry, Southern Comfort, Brand Manager. "With the state of our economy, people have the chance to go to a fun music festival without having to pay $50-$150 for a ticket.  It should be a great day with your friends.”

 SoCo Music Experience Dates and Cities

May 17           Atlanta                                     Centennial Park

June 28           Denver                                     Central Parking Lot, Coors Field

August 23       San Diego                                Ace Parking Lot, PetcoPark

September 6   Madison                                   Willow Island at AlliantEnergyCenter

September 13Saratoga Springs, NY               Location TBD

October 18      Tempe                                      Tempe Market Place

 With the goal of offering a free music event to groups of friends 21 years old and over, the SoCo Music Experience showcases national performing acts and local favorites in an environment transforming an outdoor venue into a festival setting with food, beverage, poster, t-shirt and record shop vendors and the SoCo & Lime Dome. 

“The SoCo Music Experience has entertained tens of thousands of people across the country and we’re thrilled to be able to add great music markets like Denver and New York,” said Laura Petry, Southern Comfort, Brand Manager. "We hope to see groups of friends out there having a good time enjoying some of their favorite performers, and possibly even discovering some new music.”

 Past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

 For more information and continued updates about the SoCo Music Experience, please visit www.southerncomfort.com/scmx.  Restrictions may apply.

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, Lollapalooza and countless local live music events.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.  

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 1/31/2008

Campaign to Run on ESPN Throughout 2008

January 31, 2008, LOUISVILLE, KY – Southern Comfort has launched a new responsibility TV spot called “Safe Ride” to remind friends to have a responsible night out together.  The campaign will run on ESPN throughout 2008.

“The new TV spot was produced in the style of a music video something we hope will resonate with SoCo drinkers and their friends,” said Ken Rose, SoCo National Brand Director.  “The mix of relevant imagery and text should reinforce the point to have fun during a night out but have fun responsibly.”

The new :15 second responsibility TV spot encourages friends to enjoy great times out together, but make sure everyone gets home safely.  The scenes portray friends out for a legendary night together, and feature the lines:

“Here’s to good friends, great nights, and plenty of cabs.

End the night right.

Get everyone home safe.

Please drink Southern Comfort responsibly.”

Safe Ride is a continuation of the current SoCo campaign “Looking Forward,” which uses high energy graphics and a vibrant style to portray those great moments when friends come together for a legendary night and toast their good times ahead with a SoCo & Lime.

The song for Looking Forward is called “If I Ain’t Got You” from the popular U.K. band Len Price 3.  The spot is currently running on ESPN, TBS, Spike, FX, Discovery, VH1 Classic, Sci-Fi through June.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand. SoCo® has won the “Adams Growth Brand Award” in the Established Growth Brand segment for six consecutive years. Visit us at www.SouthernComfort.com. 

Start and End Things Right.  Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007

From 10/26/2007

Voodoo, Jazz Fest, SCMX, Lollapalooza, Local Events Continue Backing of Live Music

October 26, 2007, LOUISVILLE, KY– SoCo returns to sponsor its eighth Voodoo Music Experience as co-host of the local music stage October 26-28. The WWOZ/SoCo Stage honors the music of the region and provides a stage for local musicians to share their music at the festival. The SoCo/WWOZ Stage line-up includes includes Toots and the Maytals, Dr. John, Troy“Trombone Shorty” Andrews, Soul Rebels, Hot 8 Brass Band, Ivan Neville’s Dumpstaphunk, Amanda Shaw, along with a host of great live music performers.

“Voodoo Music Experience brings groups of friends together for live music in one of the great music cities in the world – New Orleans,” said Laura Petry, Southern Comfort, Brand Manager. "Those coming out to the festival can enjoy a frozen SoCo & Lime while having a good time listening to performers from many different genres of music.”

This year’s Voodoo Music Experience line-up features some of the best acts in music today, including Rage Against the Machine, Smashing Pumpkins, Wilco, Black Crowes, Tiesto and Kings of Leon, among others.  For more information about the schedule, tickets and the festival, please visit www.voodoomusicfest.com.

The support of the WWOZ/SoCo Stage in the Le Flambeau area wraps up Southern Comfort’s backing of great live music experiences in 2007.  Besides Voodoo, SoCo has supported its own SoCo Music Experiences, New Orleans Jazz & Heritage Festival, Lollapalooza, Taste of Chicago and countless local live music events.

“Between our SoCo Music Experience events and sponsoring other events, we’ve tried to build a collection of wonderful live music experiences where friends can discover new music together and see some of their favorites,” said Petry. "SoCo was created in New Orleans, which as we all know is a melting pot of cultures.  These cultural traditions are reflected in our ongoing support of diverse live music.”

SoCo Music Experience

With the goal of offering a free music experience to groups of friends 21 years old and over, the SoCo Music Experience showcases national performing acts and local favorites in an environment that encourages a flow between stages, vendors and friends. SCMX transforms an outdoor venue into a festival setting with food, poster, t-shirt and record shop vendors and a unique SoCo Lime Lounge experience featuring DJ Paul Bunyon in the SoCo & Lime Dome.

In 2007, SoCo Music Experience took place in Atlanta, San Diego, Madison, St. Louis and Tempe.  Acts included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Architecture in Helsinki, GIRL TALK, Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others. 

For more information about SCMX, please visit http://www.southerncomfort.com/scmx.

SoCo Music Fund

In addition to sponsoring many music events, Southern Comfort created the SoCo Music Fund to bring relief to the musicians of New Orleans by raising money distributed to the New Orleans Habitat for Humanity for use towards the Musicians’ Village and Renew Our Music.  For more information about the fund or to make a donation, please visit the SoCo Music Fund website www.SoComusicfund.org. Donors contributing a minimum of $10 will receive a CD featuring New Orleans musicians.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 80 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.

From Sound Check to Encore, Play It Safe.  Please Drink Responsibly.
Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2007