A FAVORITE MARDI GRAS TRADITION

IN NEW ORLEANS CELEBRATIONS AND BEYOND

Southern Comfort is an authentic ingredient in Mardi Gras celebrations worldwide

 

NEW ORLEANS, LA- Mardi Gras is one of the great New Orleans traditions celebrated across the world this time of year.  From the city that made Mardi Gras the best party in the world, Southern Comfort was created in New Orleans by local bartender Martin Wilkes (M.W.) Heron and has gone on to become a favorite in cocktails across the globe. 

While Mardi Gras preparations are under way, SoCo will be a part of Mardi Gras celebrations, ranging from small groups of friends at home to large city-wide celebrations, throughout the U.S. and the world.

"As a New Orleans original, Southern Comfort delivers the flavor and spirit of New Orleans Mardi Gras,” said Phil Cusimano, Southern Comfort Global Brand Ambassador and native New Orleanian.  “While we know everyone can’t make it to New Orleans, they can still add some of the Crescent City spirit to their celebration with Southern Comfort Mardi Gras cocktails: The Hurricane and the Flambeaux Mambo.”

Lagniappe – A Little Something Extra

Mardi Gras is traditionally toasted with a beverage first created in New Orleans called the Hurricane. The SoCo® Hurricane is a refreshing Southern Comfort and fruit-flavored cocktail served in a unique glass.

SoCo® Hurricane
1 ½ oz. Southern Comfort
1 ½ oz. sweet and sour mix
1 ½ oz. orange juice
1 ½ oz. pineapple juice
Splash of grenadine

Fill a hurricane glass, or whatever glass you have on hand, with ice. Add all ingredients to glass and stir. Garnish with an orange wedge and cherry. If you are making it for your group of friends, mix a batch in a pitcher in advance. Pour over an ice-filled glass and serve responsibly immediately.

Flambeaux Mambo

This year, Southern Comfort decided to team up with another New Orleans original, TABASCO^® Brand Pepper Sauce, to create a delicious, fiery cocktail that is sure to become a new Mardi Gras tradition.

1 ½ oz. Southern Comfort

1 slice of orange

1 maraschino cherry

2 bar spoons of simple syrup

2 small dashes of TABASCO^® Brand Pepper Sauce

In a rocks glass, muddle 1 slice of orange and 1 maraschino cherry with 2 bar spoons of simple syrup.  Add 1 1/2 ounces Southern Comfort and 2 small dashes of TABASCO^® Brand Pepper Sauce.  Fill glass with cracked ice.

Garnish with a slice of orange and cherry that is placed inside the cocktail and serve.

If you’re looking to keep your Mardi Gras party planning simple for both you and guests, the Southern Comfort Ready To Serve Hurricane Cocktail is a perfect beverage to serve.  It can be complemented by a garnish bar featuring oranges, cherries, pineapples and limes.

Mardi Gras is French for “Fat Tuesday.” Fat Tuesday always precedes Ash Wednesday, but can fall anywhere from February 3 to March 9. The floating date is always 47 days before Easter, which falls on the first Sunday after the first full moon following the Spring Equinox. This year, Mardi Gras will be celebrated on Tuesday, March 8.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in 100 countries around the world and continues to grow as an icon brand. Visit us at www.SouthernComfort.com and facebook.com/southerncomfort.

Don’t Let Your Krewe* Overdo!  Please Drink Responsibly!

Liqueur, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2011

 

*A krewe (pronounced “crew”) is a group or organization that sponsors a ball, parade or similar activity related to Mardi Gras festivities.  Krewes often have a hereditary membership.

 

 

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