A FAVORITE MARDI GRAS TRADITION

IN NEW ORLEANS CELEBRATIONS AND BEYOND

Southern Comfort is an authentic ingredient in Mardi Gras celebrations worldwide

 

NEW ORLEANS, LA- Mardi Gras is one of the great New Orleans traditions celebrated across the world this time of year.  From the city that made Mardi Gras the best party in the world, Southern Comfort was created in New Orleans by local bartender Martin Wilkes (M.W.) Heron and has gone on to become a favorite in cocktails across the globe. 

While Mardi Gras preparations are under way, SoCo will be a part of Mardi Gras celebrations, ranging from small groups of friends at home to large city-wide celebrations, throughout the U.S. and the world.

"As a New Orleans original, Southern Comfort delivers the flavor and spirit of New Orleans Mardi Gras,” said Phil Cusimano, Southern Comfort Global Brand Ambassador and native New Orleanian.  “While we know everyone can’t make it to New Orleans, they can still add some of the Crescent City spirit to their celebration with Southern Comfort Mardi Gras cocktails: The Hurricane and the Flambeaux Mambo.”

Lagniappe – A Little Something Extra

Mardi Gras is traditionally toasted with a beverage first created in New Orleans called the Hurricane. The SoCo® Hurricane is a refreshing Southern Comfort and fruit-flavored cocktail served in a unique glass.

SoCo® Hurricane
1 ½ oz. Southern Comfort
1 ½ oz. sweet and sour mix
1 ½ oz. orange juice
1 ½ oz. pineapple juice
Splash of grenadine

Fill a hurricane glass, or whatever glass you have on hand, with ice. Add all ingredients to glass and stir. Garnish with an orange wedge and cherry. If you are making it for your group of friends, mix a batch in a pitcher in advance. Pour over an ice-filled glass and serve responsibly immediately.

Flambeaux Mambo

This year, Southern Comfort decided to team up with another New Orleans original, TABASCO^® Brand Pepper Sauce, to create a delicious, fiery cocktail that is sure to become a new Mardi Gras tradition.

1 ½ oz. Southern Comfort

1 slice of orange

1 maraschino cherry

2 bar spoons of simple syrup

2 small dashes of TABASCO^® Brand Pepper Sauce

In a rocks glass, muddle 1 slice of orange and 1 maraschino cherry with 2 bar spoons of simple syrup.  Add 1 1/2 ounces Southern Comfort and 2 small dashes of TABASCO^® Brand Pepper Sauce.  Fill glass with cracked ice.

Garnish with a slice of orange and cherry that is placed inside the cocktail and serve.

If you’re looking to keep your Mardi Gras party planning simple for both you and guests, the Southern Comfort Ready To Serve Hurricane Cocktail is a perfect beverage to serve.  It can be complemented by a garnish bar featuring oranges, cherries, pineapples and limes.

Mardi Gras is French for “Fat Tuesday.” Fat Tuesday always precedes Ash Wednesday, but can fall anywhere from February 3 to March 9. The floating date is always 47 days before Easter, which falls on the first Sunday after the first full moon following the Spring Equinox. This year, Mardi Gras will be celebrated on Tuesday, March 8.

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in 100 countries around the world and continues to grow as an icon brand. Visit us at www.SouthernComfort.com and facebook.com/southerncomfort.

Don’t Let Your Krewe* Overdo!  Please Drink Responsibly!

Liqueur, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2011

 

*A krewe (pronounced “crew”) is a group or organization that sponsors a ball, parade or similar activity related to Mardi Gras festivities.  Krewes often have a hereditary membership.

 

 

# # #

 

SOUTHERN COMFORT snaps back TO TELEVISION

in SUPPORT of NEW SOUTHERN COMFORT LIME

 

Coincides with September Off-Premise Roll Out of the Popular Bar Call

 

September 13, 2010, LOUISVILLE, KY – After being off the air for nearly two years, Southern Comfort announces its return to television with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime product.  The first spot will debut this evening at 5:20 p.m. EDT during SportsCenter on ESPN2.

“Southern Comfort is coming off a very active summer with the launch of new packaging, Southern Comfort Lime and Southern Comfort Lemonade, and is now transitioning from last year’s very targeted 100 percent digital media to going back on TV to drive overall brand awareness,” said Campbell Brown, VP, Director of the Americas, Southern Comfort.  “Focusing on the new ready-to-go Southern Comfort Lime allows the brand to deliver a taste and solution-oriented message in an impactful manner.”

“The TV creative is designed to deliver three crucial messages – new product news, convenience, and amazing taste,” said Mike Isaac, AVP, Global Marketing Director, Southern Comfort. “We were able craft these messages as an extension of our current campaign, which leverages the vibe and feel of our New Orleans birthplace, and which we know is interesting and relevant to our target consumer.”

The :15 spot will run September through December on top sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX and Spike.

The campaign will also be supported with a digital buy on top programming such as The Office and Late Night with Jimmy Fallon on NBCU; Brightroll placement on leading network, such as ESPN and Spike, among others; and on Facebook integrating into the young adult social media experience.  Last month, Southern Comfort launched the “Beat the Bartender” game for Southern Comfort Lime on Facebook challenging users to make a Southern Comfort & Lime shot before a bartender serves up the ready-to-go Southern Comfort Lime straight from the bottle. 

The off-premise promotional platform is a program built around the mystique and appeal of a New Orleans gator.  It’s designed to drive trial of the new Southern Comfort Lime product mixing elements inside and outside the store to connect with the consumer throughout their shopping experience.  Gator imagery, specifically a gator tail and graphics from the TV spot, will be a common thread at most points of the interaction.

“Southern Comfort Lime is already a top ten bar call in the on-premise and now we have this great tasting, convenient product for people to add to their at-home back bar or freezer,” said Brown.  “The use of the gator tail as an icon throughout the platform brings an element of mystery and intrigue knowing something delicious and rewarding is just around the corner.”

Key off-premise promotional elements will feature clings of gator prints and the tail, barrel coolers, shelf talkers, neons, ceiling danglers and hangtags.

The TV creative was developed by Arnold Worldwide; the media buying by Universal McCann, while the promotional campaign was created by The Marketing Store.  For more information about Southern Comfort Lime, please visit SouthernComfort.com.  The suggested retail price for a Southern Comfort Lime 750ml is $16.99.

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SoCopressroom.com, SouthernComfort.com and facebook.com/southerncomfort. 

 

Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2010

 

# # #

EXTRAORDINARY PACKAGE EVOLUTION

REASSERTS Southern Comfort IN TODAY’s culture

 

The Vibe and Vitality of New Orleans a Common Thread Throughout New Design

 

May 6, 2010, LOUISVILLE, KY – Southern Comfort announces the largest packaging evolution in nearly a decade contemporizing the brand and reasserting its relevance with today’s consumer.  While the iconic bottle shape remains the same, all three labels and neck wrap work together to reassert its New Orleans provenance and shared equities between the city and the brand.  At the same time, individual design cues have also been created for each product within the Southern Comfort portfolio – 70 Proof, 100 Proof, Special Reserve, newly introduced Southern Comfort Lime and each Ready to Serve Cocktail – to deliver a specific message to the consumer. 

 “Very few spirits brands utilize their package to work as hard as the primary communications tool as the new Southern Comfort design,” said Mike Isaac, AVP, Global Marketing Director, Southern Comfort. “Our approach to the design of the new package started with a new brand identity system that created a number of iconic and flexible parts suitable for multiple applications.  For example, the new brand shield featured on our main face label allows Southern Comfort to live online, on the back bar or on the store shelf with equally strong visibility and presence.”

One of the most significant new features and innovations for the brand is the neck wrap utilizing the award-winning illustration designed by popular illustrator Christian Northeast, who was specially commissioned to capture the vibe and energy of New Orleans, the birthplace of Southern Comfort.  It mixes eclectic images, some more overt than others, to capture the culture and energy of New Orleans for consumers who may not be as familiar with the city.  The new graphical asset has already won a place in Communication Arts Illustration Annual 2010, one of the most prestigious illustration competitions in the world.

With the removal of the intricate detailing of the old labeling, the new front labels feature iconography in graphical lock-ups communicating heritage and provenance using a much clearer, more premium treatment to build affinity with the consumer. 

The iconic shield on the front of the bottle is the new shorthand for the brand serving as a simplified, contemporary badge.  It features the fleur de lis and filigree reminiscent of the wrought iron balconies often found in New Orleans, while “New Orleans Original” appears embossed at the top.  The oval scene on the shield has been transformed into a more subtle stylized New Orleans cityscape representing the brand’s birthplace, while allowing the neck wrap to become a more prominent feature of the package.

The bottom label is easier to read and more clearly delivers the Southern Comfort history and provenance.  “None Genuine But Mine” now runs across the label.  This was the philosophy of the Southern Comfort creator New Orleans bartender M.W. Heron and appeared on the first-ever Southern Comfort label speaking to both the uniqueness of the product and the city of New Orleans.

Lastly, the key feature on the back label is the utilization of the crescent moon encircled by the “Inspired by the Crescent City,” a common nickname for New Orleans and another reference to the birthplace of Southern Comfort.

The new package was designed by Cue, a brand design company based out of Minneapolis, Minn.  It is now hitting shelves globally with a suggested retail price for a Southern Comfort 70 Proof 750ml of $16.99.

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SoCopressroom.com, SouthernComfort.com and facebook.com/southerncomfort. 

 

Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2010

 

# # #

Southern Comfort Brings New Orleans Flavor to Celebrations Across Country

 

February 3, 2010, New Orleans, LA - Mardi Gras is one of the world’s biggest parties this time of year. What other party starts at 6:30 a.m. instead of p.m.?  What other party is over 200 years old?  What other party could any celebrity be hiding in plain sight? What other party features over 30 parades and 58 billion beads?

 

Mardi Gras preparations are under way now, and Southern Comfort will be an integral part of Mardi Gras everywhere, especially in New Orleans as always.  Southern Comfort is best enjoyed with good friends, great cocktails and the come one come all spirit of Mardi Gras.

 

This year, Southern Comfort held a global search for a Mardi Gras correspondent to capture all the fun of Mardi Gras and share it with Southern Comfort’s Facebook fans. Southern Comfort Facebook fans submitted a 30-second to 2-minute video on why they would make the perfect Southern Comfort Mardi Gras correspondent. Three finalists were selected by a Southern Comfort panel of judges based on creativity, comedic value and on-screen charisma and posted on Facebook, where Southern Comfort fans voted Catherine Newington and Amy Black to head to New Orleans to take on Mardi Gras challenges and share the fun online.

Two of the many traditions of Mardi Gras are New Orleans’ favorites – the Hurricane cocktail and Southern Comfort.  Just as the Hurricane was invented in New Orleans, Southern Comfort was created in New Orleans by local bartender Martin Wilkes (M.W.) Heron, and has gone on to become a favorite across the globe. 

 

“Mardi Gras isn’t Mardi Gras without a Hurricane cocktail,” said Phil Cusimano, Southern Comfort Global Brand Ambassador and native New Orleanian.  “While we know everyone can’t make it to New Orleans, they can still add some of the Crescent City spirit to their celebration with a Southern Comfort Hurricane.”

 

Lagniappe – A Little Something Extra

 

Mardi Gras is traditionally toasted with a beverage first created in New Orleans called the Hurricane. The SoCo® Hurricane, a combination of two New Orleans originals, is a refreshing Southern Comfort and fruit-flavored cocktail served in a unique glass.

 

SoCo® Hurricane
1 ½ oz. Southern Comfort
1 ½ oz. sweet and sour mix
1 ½ oz. orange juice
1 ½ oz. pineapple juice
Splash of grenadine

Fill a hurricane glass, or whatever glass you have on hand, with ice. Add all ingredients to glass and stir. Garnish with an orange wedge and cherry. If you are making it for your group of friends, mix a batch in a pitcher in advance. Pour over an ice-filled glass and serve responsibly immediately.

 

Mardi Gras is French for “Fat Tuesday.” Fat Tuesday always precedes Ash Wednesday, but can fall anywhere from February 3 to March 9. The floating date is always 47 days before Easter, which falls on the first Sunday after the first full moon following the Spring Equinox. This year, Mardi Gras will be celebrated on Tuesday, February 16.

 

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in 100 countries around the world and continues to grow as an icon brand. Visit us at www.SouthernComfort.com and facebook.com/southerncomfort.

 

Don’t Let Your Krewe* Overdo!  Please Drink Responsibly!

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2010

 

*A krewe (pronounced “crew”) is a group or organization that sponsors a ball, parade or similar activity related to Mardi Gras festivities.  Krewes often have a hereditary membership.

 

 

# # #

Join in on a worldwide toast to New Orleans with a SoCo Hurricane on February 7

 

February 1, 2010, LOUISVILLE, KY – Southern Comfort is rallying fans to support New Orleans, the city where the delicious spirit was created, and fire up their friends with calls featuring the anthem “Black & Gold (Who Dat?).”  Leading up to the big game, fans can go to southerncomfort.com/neworleans to send a clip of the song to their friends. 

 

“Black & Gold (Who Dat?)” was put together by New Orleans-based emcee K-Gates and has been a popular rallying cry for New Orleans all year long.  Details can be found at southerncomfort.com/neworleans.  Restrictions may apply.  Must be 21 years of age or over to participate.  Calls available while supplies last.

 

With it also being Mardi Gras season, join in on a worldwide toast to New Orleans on Sunday, February 7 with a classic New Orleans Mardi Gras cocktail.

 

SoCo® Hurricane
1 ½ oz. Southern Comfort
1 ½ oz. sweet and sour mix
1 ½ oz. orange juice
1 ½ oz. pineapple juice
Splash of grenadine

Fill a hurricane glass, or whatever glass you have on hand, with ice. Add all ingredients to glass and stir. Garnish with an orange wedge and cherry. If you are making it for your group of friends, mix a batch in a pitcher in advance. Pour over an ice-filled glass and serve responsibly immediately.

 

Or if you want to keep it simple, try the Southern Comfort Ready-To-Serve Hurricane Cocktail.  All you need is ice.

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at SouthernComfort.com and facebook.com/southerncomfort. 

 

Please Drink Responsibly.

Liqueur, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2010

 

# # #

Southern Comfort Launches Global Search for Mardi Gras Correspondent

 

November 17, 2009, LOUISVILLE, KY – Mardi Gras in New Orleans is one of the greatest celebrations in the world that is an annual pilgrimage for many groups of friends.  It mixes unique traditions with the come-one-come-all spirit of the city for an unforgettable experience.  To capture it all and share with its fans, Southern Comfort has launched a global search for a Mardi Gras correspondent via the brand’s Facebook fan page (facebook.com/southerncomfort) to cover it all this coming February. 

 

The winning correspondent chosen by Southern Comfort Facebook fans will be sent, along with a friend to serve as their cameraperson, to the brand’s birthplace of New Orleans for Mardi Gras in February 2010.  Their prize includes airfare, lodging, daily stipend and a $5,000 USD performance-based bonus.

 

Performance-based bonus?  Yep, the bonus depends on the correspondent’s ability to complete the four “stories” Southern Comfort fans vote on for what the winner must cover while in New Orleans.  It could be catching a coconut on the parade route one day or enjoying a delicious meal of fresh alligator the next. And like any job done well, if all four stories are covered, then the correspondent enjoys a nice cash bonus at the end of the trip.

 

How to Enter

Southern Comfort Facebook fans must submit a 30-second to 2-minute video in English on why they would make the perfect Southern Comfort Mardi Gras correspondent.   Entries must be submitted using the Southern Comfort Mardi Gras application.  Three finalists will be chosen by a Southern Comfort panel of judges based on creativity, comedic value and on-screen charisma and posted on Facebook where Southern Comfort fans will be able to vote for their favorite correspondent using the voting function on the application. 

 

Details and the official rules can be found on the Southern Comfort Mardi Gras Facebook application.  No purchase necessary.  Other restrictions may apply.  All entrants must be 21 years of age or over.  Entries must be submitted by December 28, 2009.

Contact: Sean Wachsman, 502-774-7643, sean_wachsman@b-f.com

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at SouthernComfort.com and facebook.com/southerncomfort. 

 

Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009

 

# # #

October 14, 2009, LOUISVILLE, KY – Besides getting their fill of music, fans at this year’s Voodoo Experience in New Orleans’ City Park will also be able to get their fill of football.  Southern Comfort will host a sport bar-like atmosphere in the SoCo & Lime Dome all weekend, including showing sports airing on Friday and football games all day Saturday and Sunday.

 

The dome will be located near the Southern Comfort/WWOZ stage.  Consumers must be at least 21 years of age and show proper ID to enter.

 

In addition, Southern Comfort will be giving away a guitar signed by various Voodoo Experience performers.  More details will be available on-site, but consumers will enter via SMS and must be at least 21 to enter.

 

2009 marks the 10^th year that Southern Comfort has sponsored the Voodoo Experience.  This year’s Southern Comfort/WWOZ stage honors the music of the region and provides a stage for local musicians to share their music at the festival and will feature Ween, George Clinton and Parliament Funkadelic, Drive-By Truckers, Robert Randolph and the Family Band, Rebirth Brass Band, Big Sam’s Funky Nation, along with a host of many other great live music performers.  The festival takes place Halloween weekend (Oct. 30-Nov. 1) at City Park in New Orleans, La.  Performers include KISS, Eminem, Jane’s Addiction, Justice, Wolfmother, Lenny Kravitz, Flaming Lips, among others.  More information can be found at thevoodooexperience.com.

 

Contact: Sean Wachsman, 502-774-7643, sean_wachsman@b-f.com

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

 

Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009

 

# # #

Bands Headlining Private Shows with DJ Lord of Public Enemy

 

July 20, 2009, LOUISVILLE, KY – Southern Comfort announces the launch of Southern Comfort Presents: underCOVER, a music program where The Polyphonic Spree, Ghostland Observatory and The Hold Steady will give an up close and personal look into their musical influences, paying tribute to the artists and covering the very songs that helped forge the sounds you hear today.  DJ Lord of Public Enemy will open the shows mashing up old school beats with new school hits.

 

“underCOVER recognizes Southern Comfort’s long lasting history in music and introduces a new twist this year.  During this one-of-a-kind performance, these artists will be covering their musical influences and playing their own music,” said Sean Wachsman, Southern Comfort, PR Manager. "Fans will be included from beginning to end in the most innovative ways.  They need to send a text for the ticket code clueing them in on the band’s tribute and to show at the door.  They’re part of a unique UV reveal during the show and can even choose a song for the band to cover during the encore.”

 

Southern Comfort Presents: underCOVER will hit the following cities through October:

 

*Aug. 20         San Diego                   Ghostland Observatory, DJ Lord

Aug. 27           Jersey Shore              The Polyphonic Spree, DJ Lord

**Sept. 10       Toronto                      Ghostland Observatory, Opener TBA

Sept. 17           Boston                                    The Polyphonic Spree, DJ Lord

Sept. 24           Dallas                          The Polyphonic Spree, DJ Lord

Oct. 1              New York                  The Polyphonic Spree, DJ Lord

Oct. 8              Madison                     Ghostland Observatory, DJ Lord

Oct. 15            St. Louis                     Ghostland Observatory, DJ Lord

Oct. 22            Seattle                         The Hold Steady, DJ Lord

Oct. 29            Orlando                      Ghostland Observatory, DJ Lord

 

For the ticket code and location of each show, text the name of the market (i.e. “JERSEY SHORE”) to 68405.

 

*$5 donation at the door to benefit North Park Main Street

**No text tickets.  Only paper tickets, which will be made available through underCOVER website and at local promotions.

 

For venues, show times and continued updates about underCOVER, please visit www.southerncomfort.com/undercover and www.facebook.com/southerncomfort.  Restrictions may apply.  Attendees must be 21 and over.

 

Each of this year’s underCOVER events will feature an illuminating UV surprise incorporating the stage, band, fans and the venue itself, a take-home limited edition show poster, and specially designed sunglasses for the UV reveal.  Attendees will also get to vote on-site for a song for the band to cover during the encore.  To get into these private shows, fans will need to show the text code on their phone and proper ID.

 

Southern Comfort’s history in music dates back to the 60s as Janis Joplin’s signature drink to the more recent SoCo Music Experience festivals featuring some of the hottest national acts and local acts.  The brand has also sponsored several music festivals over the years, including this year’s Rothbury Festival, Forecastle Festival, Lollapalooza, Monolith Festival, Voodoo Experience, among others.

 

Talent booking for the Southern Comfort Presents: underCOVER is being handled by C3 Presents, the company responsible for Lollapalooza and Austin City Limits. Production duties are being handled by Mowalla Productions.

 

For more information, contact Sean Wachsman, 502.774.7643, sean_wachsman@b-f.com.

 

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand.  Please visit us at www.SouthernComfort.com and www.facebook.com/southerncomfort.  For Southern Comfort press information, please visit www.socopressroom.com.

 

Wherever Your Tour Takes You, Get There Safely.  Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009

 

# # #

From 6/9/2009

Premium RTS Category Growth, Consumer Demand Lead to Brand Innovation

 June 9, 2009, LOUISVILLE, KY – Southern Comfort is launching two premium pre-mixed, ready-to-serve cocktails – Southern Comfort Hurricane Cocktail and Southern Comfort Sweet Tea Cocktail.  The products will be on retail shelves nationally in mid-June, just in time for the July 4 holiday.

 

“We are launching these ready-to-serve cocktails to answer the demand for pre-mixed solutions as consumers spend more time entertaining at home,” said Campbell Brown, Vice President, Director Southern Comfort Americas. "Whether it’s for an indoor or outdoor party, for a big or small group of friends, these cocktails take the hassle out of mixing cocktails all night.  They’re simple and delicious.  All people have to do is grab a glass of ice, pour and enjoy.”

 

According to Nielsen, the premium ready-to-serve category is growing over 72% compared to 3.4% for the overall ready-to-serve category.

 

Both flavors capitalize on Southern Comfort’s origins.  The Hurricane is an iconic cocktail that shares a long tradition with Southern Comfort, and brings a little piece of New Orleans and Mardi Gras to any occasion. Hurricanes can be daunting to make at home because of the many ingredients and recipe variations.  The Southern Comfort Hurricane Cocktail is as delicious to drink, but much easier to make, than the original party blend.

 

Interestingly enough, sweet tea originated at the 1904 World’s Fair in St. Louis…the same fair where New Orleans bartender M.W. Heron won a gold medal for his Southern Comfort.  The mix of the lighter taste of sweet tea with Southern Comfort delivers an extraordinary drinking experience for any at-home entertaining experience. 

 

“This line extension is an innovative way for Southern Comfort to appeal to more consumers beyond those fueling the success of SoCo & Lime, especially in the off-premise,” said Brown.  “Sweet tea’s growing popularity nationally and lighter taste profile makes for a smooth, refreshing Southern Comfort cocktail, while the New Orleans roots and Mardi Gras beginnings of the Hurricane make for a natural fit for the brand.”

 

The Southern Comfort Ready-To-Serve Cocktails are only available in the U.S. in a 1.75L size with a suggested retail price of $19.99.

 

For more information, contact Sean Wachsman, 502-774-7643, sean_wachsman@b-f.com

 

About Southern Comfort Ready-To-Serve Cocktails

Southern Comfort® Ready-To-Serve Cocktails feature two delicious flavors – Sweet Tea and Hurricane.  Only available in the U.S., they make entertaining your friends easy and fun.  Just add ice, pour and enjoy!  Please visit us at www.SouthernComfort.com.  For Southern Comfort press information, please visit www.socopressroom.com.

 

Attention Southern Belles and Gentlemen: Please Drink Responsibly.

Liqueur, 15% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009